AP/COACH · v0.1.69 · MACOS
Never freezeon a cold call again.
The macOS teleprompter that hears your prospect and surfaces your next line before they finish speaking. 100% your voice. Zero brain-fade.
7 days free Pro. Then 60 free minutes every month, forever. No card.
Built for PECR Regulation 21 + UK-GDPR · compliance framework
Mac · Apple Silicon · Sign-in inside the app · 7-day Pro trial · 60 free min/month after
200Dials run
6%→12%Booked rate
0.847sMatch latency
100%Local audio
AP/COACHLIVE
THEY SAID · 00:03
“Hi, who's this?”
SAY THIS
confidence0%
READY0.71s
Works with whatever you call from
ZOOM
MICROSOFT TEAMS
GOOGLE MEET
RINGCENTRAL
SLACK HUDDLES
DIALPAD
AIRCALL
8X8
CLOSE
HUBSPOT
SALESLOFT
OUTREACH
APOLLO
PIPEDRIVE
SALESFORCE
WHATSAPP BUSINESS
ZOOM
MICROSOFT TEAMS
GOOGLE MEET
RINGCENTRAL
SLACK HUDDLES
DIALPAD
AIRCALL
8X8
CLOSE
HUBSPOT
SALESLOFT
OUTREACH
APOLLO
PIPEDRIVE
SALESFORCE
WHATSAPP BUSINESS
THE PROBLEM
You've called a thousand prospects. You still freeze on the one that goes off-script.
Industry cold-call success rates dropped to 2.3% in 2025 (HubSpot State of Cold Calling). Most calls die in the first 30 seconds. Not because the script was wrong. Because it wasn't there when you needed it.
AP/COACH · THE PANEL
Listening. Routing. Always one line ahead.
01Always-on-top
Pinned to your screen. Listening.
Frameless 384-pixel panel that lives on the right edge of your Mac, above whatever you're calling from. ⌘⇧A summons it back if you ever close it.
02Real-time transcript
Both speakers. Sub-second latency.
Deepgram diarisation splits your voice from the prospect's, in real time. The transcript scrolls as the call unfolds — you see exactly what they said, the moment they said it.
03Live matcher
Claude routes. You read.
Every time they finish a sentence, Claude Haiku 4.5 reads it against your script tree and picks the next node. Sub-second end-to-end — measured at 0.847s, prospect-end to next-line displayed.
04Your script tree
Your words. Your voice. Never AI-written.
The matcher routes between nodes you wrote. It never generates copy. The prompt card is your own line — surfaced at the exact moment you need it.
05Override anytime
Tap to advance. You stay in control.
If the matcher picked the wrong branch, the next likely options are listed below. Tap any of them to override. Or talk over the screen — Coach catches up on the next sentence.
00:14
AUTOMIC
APLEADS COACH
OPENING / COLD-OPEN
cold
Hi mate, it's Alix here from APLeads — this is a cold call. Give me 27 seconds to see if it's relevant?
IF THEY SAY · TAP TO MATCH● MATCHED
TRANSCRIPTME ⇄ THEM · listening
ME:Hi mate, it's Alix here…
THEM:Go on then.
TAP A BRANCH · OR HIT THE COG TO BROWSE THE TREE
00:14
AUTOMIC
APLEADS COACH
OPENING / COLD-OPEN
cold
Hi mate, it's Alix here from APLeads — this is a cold call. Give me 27 seconds to see if it's relevant?
IF THEY SAY · TAP TO MATCH● MATCHED
TRANSCRIPTME ⇄ THEM · listening
ME:Hi mate, it's Alix here…
THEM:Go on then.
TAP A BRANCH · OR HIT THE COG TO BROWSE THE TREE
HOW IT WORKS
Listen. Match. Say.
Press dial. Coach listens. The next line you should say lands on screen before you've finished hearing them speak.
THEY SAID
THEM
“um word of mouth mostly… bit of google I guess”
SAY THIS
ME
Got it. So you're at the mercy of who happens to walk in. Want me to show you something?
REAL-TIME TRANSCRIPTYOUR OWN SCRIPT TREESUB-SECOND LATENCY (0.847S)OVERRIDE ANYTIME
Works wherever you call from.
Zoom, Teams, Google Meet, RingCentral, Aircall, Dialpad, 8x8, Close, HubSpot. Anything that comes through your Mac speakers and mic. One hotkey, any platform.
Local-first by design.
Audio stays on your Mac. Deepgram processes the stream in flight then drops it. Anthropic only ever sees the prospect's last sentence as text — never your voice.
Your script tree, your voice.
Build the tree once in the in-app editor. Coach routes between the nodes you wrote — your words, your tone. The matcher routes. It never writes.
What Coach actually does
0
dials run with v0.1
6% → 0%
booked-call rate, post-Coach
0.000s
median match latency
0%
local audio · stays on Mac
Real numbers from 200 dials I ran myself with v0.1. Cold-calling agencies and founder-led outbound. Your numbers will be your own — these are the floor, not the ceiling.
THE OPERATOR BEHIND THE SYSTEM
I built it for myself.Then I sharpened it for you.
Alix PardoeFOUNDER · APLEADS
200Dials with v0.1
6% → 12%Booked-call rate
0.847sMatch latency
100%Local audio
I run APLeads — outbound for UK trades businesses.
We had a 6% booked-call rate. Using the system day after day, we got it to 12% — not because the tool is magic. Because being consistent, and refining what works and what doesn't in real time, finally became possible mid-call instead of after.
12 booked meetings out of 100 conversations isn't elite-tier. I'm not claiming best-in-class. I'm claiming improvement — and a system that closes the gap when your brain wants to freeze.
If you call prospects for a living, this is the tool you've been writing in your head.
ALIX PARDOE · FOUNDERTHE LONGER STORY →
WHAT IT'S NOT
- Not a bot. No robotic voice. You're still on the phone.
- Not an autodialer. We don't spam. You dial; we listen.
- Not another tab in your browser. Native Mac, lives outside Chrome.
- Not 'AI for sales' generated waffle. Zero freestyled copy.
- Not a script generator. You write your tree; we route it.
- Not a CRM. Pair it with whatever you already use.
WHAT IT IS
- A real-time macOS teleprompter that hears what they just said.
- A 384px panel pinned to the right of your screen, always on top.
- Sub-second latency — 0.847s measured, prospect-end to next-line displayed.
- Your script tree, your words, your voice — never AI-generated.
- Native macOS app, Apple Silicon optimised, signed + notarized.
- One surgical tool that does one thing well: kill brain-fade.
FREQUENTLY ASKED
Questions, before you ask.
The honest answers to what every operator wants to know before installing software that listens to their calls.