
I'm Alix Pardoe. I run APLeads — outbound for UK trades businesses.
I built AP Sales Coach for myself first, because I was losing booked calls to brain-fade on the phone. After 200 dials with v0.1 my booked-call rate jumped from 6% to 12%. So I sharpened it, brand-locked it, and now I'm letting other operators run it on their own scripts.
If you call prospects for a living, this is the tool you've been writing in your head.
AP Sales Coach is built by APLeads Ltd, the parent business that runs outbound services for UK trades. Founded 2024 by Alix Pardoe. Company No. 16178226. Registered office: Unit 22 Ensign Business Centre, Westwood Way, Coventry, CV4 8JA.