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AP/COACH · ABOUT

Built by an operator, for operators.

Alix Pardoe, founder of APLeads and AP Sales Coach

I'm Alix Pardoe. I run APLeads — outbound for UK trades businesses.

I built AP Sales Coach for myself first, because I was losing booked calls to brain-fade on the phone. After 200 dials with v0.1 my booked-call rate jumped from 6% to 12%. So I sharpened it, brand-locked it, and now I'm letting other operators run it on their own scripts.

If you call prospects for a living, this is the tool you've been writing in your head.

Reserve founding slot — £14.50 →Read the manifesto →
200Dials with v0.1
6% → 12%Booked-call rate
0.847sMedian match latency
100%Local audio · stays on Mac

AP Sales Coach is built by APLeads Ltd, the parent business that runs outbound services for UK trades. Founded 2024 by Alix Pardoe. Company No. 16178226. Registered office: Unit 22 Ensign Business Centre, Westwood Way, Coventry, CV4 8JA.

Founders / partnershipsfounders@apsalescoach.com
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APSALESCOACH

macOS teleprompter for compliant cold calls

Field notes — every fortnight

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APLeads Ltd
Founded 2024 by Alix Pardoe
Company No. 16178226
Unit 22 Ensign Business Centre, Westwood Way, Coventry, CV4 8JA

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© 2026 APLEADS LIMITED · BUILT IN THE UK

APLEADS / COACHv1.0