Vertical playbooks for outbound — the conversation patterns, regulatory considerations, and benchmark metrics specific to your industry. Tradesmen, SaaS, recruitment, financial services, agencies, consultants.
Cold-calling for UK trade businesses. MyBuilder/Checkatrade lead-routing dynamics, PECR for trade B2C, day-rate vs job-rate openers.
Cold-calling for SaaS SDRs/AEs. Demand-gen vs cold, BANT/MEDDIC frameworks, the founder-led vs SDR-led debate.
Candidate-side and client-side outbound. Reverse-recruiting plays, retained vs contingency dynamics, the LinkedIn-first decline.
FCA-regulated outbound. Senior Managers + Certification Regime, vulnerable-customer rules, recorded-call retention requirements.
Agency new-business calling. Founder-led vs business-development-rep, retainer pitching, the in-house-vs-agency conversation.
Solo-consultant outbound. Authority positioning, anchor pricing on the call, the LinkedIn-DM-to-call hand-off.