Does it record my calls?

Locally only. Transcripts are stored on your Mac. We never upload audio. Deepgram processes the stream in flight then drops it. Anthropic only sees the prospect's last sentence as text — never your voice.

What about the prospect's consent?

You're responsible for the consent rules in your jurisdiction. UK and most US states allow one-party consent. Check before you dial.

Will it work on Zoom / Teams / RingCentral / etc?

Yes — anything that comes through your Mac speakers and mic. We listen to system audio. We don't integrate with the call platform.

For now, yes. Apple Silicon. Windows is on the roadmap once we hit £30k MRR.

What if Claude or Deepgram is down?

The matcher falls back to keyword routing on your script branches. The teleprompter still works. The call still goes out.

Can I write my own scripts?

That's the entire point. The script editor is built into the app. You write the tree once, it runs forever.

What happens after the trial?

It locks. The app stays installed but the panel won't show prompts until you subscribe. Your scripts stay safe.

One click in the app. Your subscription ends at the next renewal. Founding-member price-lock is yours forever as long as you don't cancel.

PRICING · GBP · 50 FOUNDING SLOTS

£14.50 isn’t a price. It’s one meeting you froze on.

Two ways in. Free 7-day Pro trial then 60 minutes/month forever, no card. Or founding member — £14.50/mo locked for life, 50 slots, paid back on the first booked call.

WAITLIST · FREE£29/mo on launch

Get notified when we ship.

No payment. No commitment. We'll email you the moment AP Sales Coach is live for download.

Launch-day email with download link
7-day free trial when you activate
Standard pricing: £29/mo

⚡ FOUNDING ·

50 SPOTS·BE ONE OF THE FIRST

50% OFF · FOR LIFE

Lock in £14.50/mo — for life.

Pay your first month today. Subscription doesn't start until the app ships. Your price never changes — even when standard pricing rises to £29, £39, £49.

£14.50/mo locked in for life (standard pricing rises)
First access — download link 7 days before public launch
Founding Member badge in-app + public recognition
30-min onboarding call with Alix to set up your script tree
Quarterly roadmap voting (5× weight)
Lifetime free upgrades — including iOS companion
Direct founder access — every email lands in Alix's inbox

Reserve my founding slot — £14.50 →

Charged today via Stripe. £0 recurring until launch — your subscription starts only when AP Sales Coach is in your hands. If we don't ship within 90 days, full refund — no questions.

STRIPE LIVE£0 UNTIL LAUNCH90-DAY REFUNDUK LTD · 16178226

THE PROOF · 200 DIALS · v0.1.65

Math · not marketing

PRE-COACH

POST-COACH

12%

NEW MEETINGS / 100 DIALS

£14.50 ÷ one booked meeting = Coach pays for itself on dial #17. Every month. Indefinitely.

● MEDIAN MATCH LATENCY

0.847s

Faster than the prospect can finish their breath. The 6% you weren’t closing was buried in that gap.

● THE GAP, MEASURED

Human reaction to surprise250ms

AP Coach · match to screen847ms

Pause hunting for the next line4,200ms

Why we're doing it this way

AP Sales Coach is live and downloadable. The free 7-day Pro trial means you can run real cold calls before deciding whether to lock in the founding rate. If founding fits — £14.50/mo for life — go for it. If 60 free minutes/month is enough for you, that's the deal. No card required to start.

— Alix, Founder

Lock in £14.50/mo — for life.

Pay your first month today. Subscription doesn't start until the app ships. Your price never changes — even when standard pricing rises to £29, £39, £49.

£14.50/mo locked in for life (standard pricing rises)

First access — download link 7 days before public launch

Founding Member badge in-app + public recognition

30-min onboarding call with Alix to set up your script tree

Quarterly roadmap voting (5× weight)

Lifetime free upgrades — including iOS companion

Direct founder access — every email lands in Alix's inbox

Reserve my founding slot — £14.50 →

Charged today via Stripe. £0 recurring until launch — your subscription starts only when AP Sales Coach is in your hands. If we don't ship within 90 days, full refund — no questions.

STRIPE LIVE£0 UNTIL LAUNCH90-DAY REFUNDUK LTD · 16178226