Effective Date: 28 April 2026 Last Updated: 28 April 2026
These Terms of Service ("Terms") govern your access to and use of the AP Sales Coach desktop application (the "App"), the apsalescoach.com website (the "Site"), and any related services (collectively, the "Service") provided by APLeads Ltd, a company registered in England and Wales (company number [TO BE INSERTED], registered office: [TO BE INSERTED]) ("we", "us", "our").
By creating an account, downloading the App, or otherwise accessing the Service, you ("you", "your") agree to be bound by these Terms. If you do not agree, do not use the Service.
1. The Service — what AP Sales Coach is
1.1. AP Sales Coach is a software tool that runs locally on your macOS device. It captures audio from your microphone, processes that audio in real time using third-party speech-to-text and language model providers (currently Deepgram and Anthropic), and displays prompts to you based on a script tree you configure.
1.2. The Service is provided as a technical tool. We do not generate, supervise, monitor, store, or distribute the content of any audio captured by your microphone, the resulting transcripts, or any communications you conduct using the App. You are solely responsible for what you record, who you record, and what you do with the output.
1.3. We are a software vendor. We are not a party to any communication, telephone call, sales conversation, or recording session conducted using the App. By analogy, we are to your sales calls what a notebook is to a journalist's interview: a tool you choose to use and entirely operate.
2. Eligibility and account
2.1. You must be at least 18 years old, have the legal capacity to enter into a contract, and not be prohibited from using the Service under any applicable law.
2.2. You must use a real email address you control. You must keep your sign-in credentials secure. You are responsible for all activity under your account.
2.3. We reserve the right to refuse, suspend, or terminate any account at our discretion, with or without notice, including (without limitation) for breach of these Terms, suspected fraud, abuse, or unlawful use.
3. Subscription, billing, and trials
3.1. The App is offered on a subscription basis. Pricing is shown on the Site at the time of purchase and may change from time to time; price changes will not affect your existing subscription until the next renewal cycle.
3.2. You may be offered a free trial of the App. Trial duration, restrictions, and conversion behaviour will be disclosed at the time you start the trial. At the end of the trial, the App will lock and you will be required to subscribe to continue using it. No payment information is required to start a trial.
3.3. Subscriptions auto-renew at the end of each billing period unless you cancel. You may cancel at any time via the in-app subscription management interface or via the Stripe Customer Portal. Cancellation takes effect at the end of your current billing period.
3.4. Founding-member pricing. From time to time we may offer a discounted "founding-member" rate to a limited number of customers. Founding-member pricing is governed by a separately disclosed promotion and, where it is described as "lifetime" or "for the duration of your subscription", will continue at the discounted rate as long as your subscription remains continuously active. If you cancel and re-subscribe, you may be charged at the then-current standard rate.
3.5. All fees are stated in pounds sterling (GBP) and are exclusive of any taxes (including VAT) which we may be required to charge in your jurisdiction. Where applicable, we will collect and remit VAT and similar consumption taxes at checkout via Stripe Tax.
4. Payment processing
4.1. All payments are processed by Stripe Payments Europe Limited ("Stripe"). By providing payment information, you authorise us (via Stripe) to charge your payment method for all subscription fees as they become due.
4.2. Your payment information is collected and stored by Stripe and is subject to Stripe's terms of service and privacy policy. We never see or store your full card details.
4.3. If a payment fails (for example, due to expired card, insufficient funds, or fraud check), we will retry collection per Stripe's standard retry schedule. If payment cannot be collected after retries, your subscription will be marked past-due and the App will lock until payment succeeds.
5. Refunds
5.1. We offer a 14-day money-back guarantee on your first paid subscription period. If you are not satisfied for any reason, request a refund via support@apsalescoach.com within 14 days of your first paid charge and we will refund the full amount.
5.2. After the initial 14-day period, refunds are at our discretion. We may issue refunds for service outages, billing errors, or other circumstances we deem appropriate.
5.3. No refunds will be issued for partial billing periods after the 14-day window. When you cancel, you retain access until the end of the current billing period.
5.4. The 14-day guarantee complies with your statutory rights as a UK consumer under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013. Where you are purchasing as a business (B2B), the statutory cancellation rights do not apply, but our 14-day refund offer still extends to you.
6. License
6.1. Subject to your compliance with these Terms, we grant you a limited, non-exclusive, non-transferable, revocable license to install and use the App on one (1) macOS device per active paid subscription, for the duration of your subscription.
6.2. You may transfer your license between your own devices using the in-app "transfer to this device" function. We may impose reasonable rate limits on transfers to prevent abuse.
6.3. You may not: (a) sublicense, sell, rent, lease, or otherwise distribute the App; (b) modify, decompile, reverse-engineer, or derive the source code of the App, except where such restriction is prohibited by applicable law; (c) circumvent any technical limitations, license enforcement, or device-binding mechanism; (d) use the App or the Service to provide a competing service.
6.4. All intellectual property rights in the Service, including the App, the Site, our brand, our default scripts, and our documentation, are owned by us or our licensors. No rights are granted except as expressly set out in these Terms.
7. Your responsibilities — the data and the call
This is the most important section. Read it carefully.
7.1. You are the data controller. When you use the App to capture audio from your microphone, you are the data controller (in the sense of UK GDPR and EU GDPR) of any personal data contained in that audio, including the personal data of any other person whose voice is captured. We act only as a data processor on your behalf for the limited purpose of providing the App's transcription and routing functions.
7.2. You are responsible for consent. You are solely responsible for obtaining all consents legally required in your jurisdiction (and in the jurisdiction of any person whose voice is captured) before using the App to capture, transcribe, process, store, or otherwise handle audio. This includes (without limitation):
- In jurisdictions with one-party consent rules (e.g., the United Kingdom, most US states, most of Europe under specific circumstances): your consent as the operator may be sufficient, but you should verify the law applicable to you and to the other party.
- In jurisdictions with all-party (two-party) consent rules (e.g., California, Florida, Illinois, Maryland, Massachusetts, Montana, Nevada, New Hampshire, Pennsylvania, Washington in the United States; many EU member states under specific circumstances): you must obtain the explicit consent of every party to the conversation before recording, transcribing, or processing.
- Specific industry rules (e.g., healthcare, finance, legal) may impose additional consent or recording obligations on you.
7.3. You are responsible for the content of your scripts. The App is a routing tool that selects pre-written script nodes you have configured. We do not draft, supply, approve, or monitor the content of your scripts. You are responsible for ensuring your scripts comply with all applicable laws (including consumer protection, marketing, anti-spam, financial services regulation, and any applicable industry codes of conduct).
7.4. You are responsible for what happens on the call. The App is a tool that prompts you with text. What you say, when you say it, and how the call proceeds is entirely your decision and your responsibility. We disclaim all liability for the conduct of any call, the outcome of any call, the quality of any sales conversation, the accuracy of transcription, the appropriateness of any prompt, and any consequence of your use of the App.
7.5. No legal, financial, medical, or professional advice. The App is a sales productivity tool. It does not provide legal, financial, medical, tax, or other professional advice. Do not rely on the App for any decision in any of these areas.
7.6. Prohibited uses. You must not use the Service for any unlawful purpose. Without limiting the generality of the foregoing, you must not use the Service:
- To record any person without obtaining all legally required consents;
- To violate any applicable telecommunications, wiretap, eavesdropping, or recording law;
- To deceive, defraud, harass, threaten, abuse, or otherwise harm any person;
- To conduct or facilitate any scheme that violates consumer protection law, financial services regulation, or anti-spam law;
- To impersonate any person or entity, or misrepresent your identity, affiliation, or authorisation;
- To upload, store, or process any unlawful content;
- To attempt to circumvent the App's license enforcement, device-binding, or any other technical control;
- To resell, sublicense, or commercially exploit the Service except as expressly permitted.
7.7. We may suspend or terminate your access to the Service immediately, without refund, if we determine in good faith that you have breached this Section 7.
8. Third-party services
8.1. To deliver the Service we rely on third-party providers. The current sub-processor list is published at apsalescoach.com/legal/sub-processors and includes (at minimum):
- Anthropic (script-routing language model)
- Deepgram (speech-to-text transcription)
- Supabase (account, license, and billing data storage)
- Stripe (payment processing)
- Resend (transactional email)
- GitHub (release distribution)
- Sentry (error monitoring, with personal data redaction)
- Vercel or Cloudflare (website hosting)
8.2. Each sub-processor is independently responsible for its own service. We have entered into appropriate data-processing agreements with each sub-processor and we monitor their compliance, but we are not liable for outages, errors, or other failures of any third-party service.
8.3. You acknowledge that some Service functionality (live transcription, script routing) requires an active internet connection and the availability of these third-party services. Service interruption due to third-party outages does not entitle you to a refund except as provided in our Refund Policy.
9. Privacy
9.1. Our collection and use of your personal data is described in our Privacy Policy (available at apsalescoach.com/legal/privacy), which is incorporated into these Terms by reference.
9.2. Audio captured by your microphone is never stored on our servers. Audio is streamed in real time to Deepgram for transcription and is then discarded. Transcripts are stored only on your local device.
9.3. We store your account email, hardware fingerprint (a one-way hash that uniquely identifies your Mac for license enforcement), subscription status, and payment metadata (handled by Stripe). We do not store the content of your calls or your scripts on our servers.
10. Affiliates and referrals
10.1. Subject to our Affiliate Terms (available at apsalescoach.com/legal/affiliate-terms), you may participate in our referral or affiliate programs.
10.2. Referral and affiliate participation creates no employment, partnership, or agency relationship between you and us.
10.3. We reserve the right to deny, modify, or revoke any referral credit or affiliate commission at our discretion in cases of fraud, self-referral, abuse, or breach of these Terms or the Affiliate Terms.
11. Updates and changes to the Service
11.1. We continuously improve the App. We may add, modify, or remove features at any time. We will give reasonable notice of any material adverse change to the Service.
11.2. We may release updates that you will be required to install for continued use of the Service. We reserve the right to terminate support for older versions.
12. Disclaimer of warranties
12.1. THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING (WITHOUT LIMITATION) IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, OR ARISING FROM A COURSE OF DEALING.
12.2. We do not warrant that the Service will be uninterrupted, error-free, secure, or free of viruses or other harmful components. We do not warrant that any transcription will be accurate or that any prompt suggested by the matcher will be appropriate, useful, or correct in any respect.
12.3. You assume all risk associated with your use of the Service. The full responsibility for any decision made, any communication conducted, or any outcome arising from your use of the Service rests with you.
12.4. Nothing in these Terms excludes or limits any warranty implied by law that cannot be lawfully excluded or limited.
13. Limitation of liability
13.1. TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, in no event shall we, our directors, employees, agents, suppliers, or licensors be liable for:
(a) any indirect, incidental, consequential, special, exemplary, or punitive damages of any kind, including (without limitation) loss of profits, loss of revenue, loss of data, loss of goodwill, loss of business opportunity, or business interruption, arising from or in connection with your use of the Service, even if we have been advised of the possibility of such damages;
(b) any damages arising from any communication you have, any audio you record, any consent you obtain or fail to obtain, any sales call outcome, any transcription error, any matcher error, or any other consequence of your use of the Service;
(c) any unauthorised access to or alteration of your transmissions or data, or any malfunction of any third-party service, including any sub-processor.
13.2. OUR TOTAL AGGREGATE LIABILITY to you, in contract, tort (including negligence), or otherwise, arising out of or in connection with these Terms or your use of the Service, shall not exceed the total amount paid by you to us in the twelve (12) months immediately preceding the event giving rise to liability, or one hundred pounds sterling (£100), whichever is greater.
13.3. Nothing in these Terms excludes or limits any liability that cannot lawfully be excluded or limited, including liability for death or personal injury caused by our negligence, fraud, or fraudulent misrepresentation.
14. Indemnification
14.1. You agree to indemnify, defend, and hold harmless APLeads Ltd, its directors, employees, agents, and licensors from and against any and all claims, demands, losses, damages, liabilities, costs, and expenses (including reasonable legal fees) arising out of or relating to:
(a) your use or misuse of the Service; (b) your breach of these Terms; (c) your breach of any law or regulation, including any consent, recording, telecommunications, consumer protection, or data-protection law; (d) the content of any audio captured, transcript generated, script configured, or call conducted using the Service; (e) any claim by a third party (including any person whose voice is captured by your use of the App) arising from your use of the Service.
15. Termination
15.1. By you. You may terminate your subscription at any time via the in-app subscription management interface or via the Stripe Customer Portal. Termination takes effect at the end of your then-current billing period. You will retain access until that date.
15.2. By us. We may suspend or terminate your account immediately, without refund, if you breach these Terms, if we suspect fraud or abuse, if required to do so by law, or if continued provision of the Service is no longer commercially feasible. We will use reasonable efforts to give you advance notice unless to do so would defeat the purpose of the suspension or termination.
15.3. Effect of termination. Upon termination, your right to use the Service ends immediately. The App will lock. We will retain your account data for the period required to comply with our legal obligations and as described in our Privacy Policy. Sections 6.3, 7, 9, 12, 13, 14, 16, and any other provision that by its nature should survive, will survive termination.
16. Governing law and jurisdiction
16.1. These Terms and any dispute or claim arising out of or in connection with them or their subject matter (including non-contractual disputes or claims) are governed by the laws of England and Wales.
16.2. The courts of England and Wales have exclusive jurisdiction to settle any such dispute or claim, provided that we may bring proceedings against you for breach in any jurisdiction in which you are resident or do business.
16.3. If you are a UK or EU consumer, you may have the right to bring proceedings in your country of residence under applicable consumer protection law. Nothing in this clause restricts that right.
17. General
17.1. Entire agreement. These Terms, together with the Privacy Policy, the Refund Policy, the Acceptable Use Policy, and any other document expressly incorporated by reference, constitute the entire agreement between you and us regarding the Service. They supersede all prior or contemporaneous agreements.
17.2. Severability. If any provision of these Terms is held to be invalid or unenforceable, the remaining provisions shall continue in full force.
17.3. No waiver. Our failure to enforce any right or provision shall not be a waiver of that right or provision.
17.4. Assignment. You may not assign or transfer these Terms or any rights under them without our prior written consent. We may assign these Terms without your consent in connection with a merger, acquisition, sale of assets, or by operation of law.
17.5. Notices. We may notify you via the email address associated with your account, via in-app notification, or via posting on the Site. You should notify us at support@apsalescoach.com.
17.6. Force majeure. We are not liable for any failure or delay in performance caused by events beyond our reasonable control, including but not limited to acts of God, natural disasters, war, terrorism, pandemic, government action, internet outage, or third-party service failure.
17.7. Updates to these Terms. We may update these Terms from time to time. The "Last Updated" date at the top will reflect the most recent revision. Material changes will be communicated to you via email or in-app notification at least 14 days before they take effect, and continued use of the Service after the effective date constitutes acceptance.
Contact
For any questions about these Terms, contact us at:
APLeads Ltd support@apsalescoach.com [Registered office address to be inserted] Company number: [TO BE INSERTED]
These Terms are governed by the laws of England and Wales.