Effective Date: 28 April 2026 Last Updated: 28 April 2026
These Affiliate Terms govern participation in the AP Sales Coach Affiliate Program ("Program"). By applying to or participating in the Program you ("Affiliate", "you") agree to be bound by these terms in addition to our Terms of Service and Acceptable Use Policy.
A.1. Eligibility
A.1.1. You must be 18+ and have the legal capacity to enter into a binding agreement.
A.1.2. You must apply via the affiliate application form on apsalescoach.com/affiliates and be approved by us in writing (email is sufficient). We reserve the right to refuse any application at our discretion.
A.1.3. You must have an active Stripe Connect Express account (or, where we permit manual payouts, a verifiable bank account) for receipt of commissions.
A.2. Commission
A.2.1. Subject to these terms, you will earn a recurring commission of 30% of the net subscription revenue generated by customers attributable to you ("Referred Customers"), for the lifetime of each Referred Customer's continuous active subscription, unless we publish a different rate at the time of your approval (whichever is more favourable to you applies for prior referrals).
A.2.2. "Net subscription revenue" means the gross subscription fee paid by the Referred Customer, less any discounts (including founding-member discount), less any refunds or chargebacks, less applicable taxes (VAT, sales tax) collected from the customer.
A.2.3. Commission accrues only on payments actually received and retained by us. If a payment is reversed, refunded, or charged back, the corresponding commission is clawed back.
A.2.4. Commission is calculated monthly on the first day of the calendar month following the period in which the revenue was received and retained.
A.3. Attribution
A.3.1. Each Affiliate is assigned a unique referral code. Sharable URLs take the form apsalescoach.com/r/<your-code>.
A.3.2. When a prospective customer visits a /r/<code> URL, we set a first-party cookie (ap_ref, 60-day expiry) recording your code. If they sign up and become a paying customer within the cookie window, the resulting subscription is attributed to you.
A.3.3. Attribution rules:
- First-touch wins. The first affiliate code captured for a given user wins over any later code, for the lifetime of attribution.
- Direct sign-ups override. If a user signs up without ever visiting a
/r/<code>URL, no commission is owed even if they later visit one. - No retroactive attribution. Commission cannot be applied to subscriptions that started before the cookie was set.
- One attribution per customer. A customer can be attributed to one Affiliate only.
A.3.4. We track attribution server-side using the analytics_events and attribution tables. Our records are authoritative.
A.4. Payouts
A.4.1. Payouts are made monthly via Stripe Connect Express (or another method we agree to in writing). Payouts cover commissions accrued in the prior calendar month.
A.4.2. Minimum payout threshold: £25. Commissions below this threshold roll over to the next month.
A.4.3. Payouts are made in pounds sterling unless we agree otherwise in writing. Currency conversion (where needed) is handled by Stripe Connect at then-current rates.
A.4.4. Tax. You are responsible for declaring and paying all taxes on commissions received, including (where applicable) income tax, self-employment tax, VAT/GST, and any withholding obligations. We will issue tax forms (e.g. 1099-NEC for US-based affiliates) where required by applicable law.
A.4.5. Chargebacks and clawbacks. If a Referred Customer charges back, refunds, or otherwise causes us to lose subscription revenue, the corresponding commission is reversed. Reversals offset against future commissions; if the offset exceeds your future commission balance, we may invoice you for the difference.
A.5. Prohibited conduct (Affiliate-specific)
In addition to the prohibitions in our Acceptable Use Policy, you must not:
A.5.1. Cookie-stuff or otherwise set the ap_ref cookie without genuine user intent (e.g. via iframe injection, malware, browser extensions);
A.5.2. Bid on our brand keywords ("AP Sales Coach", "APSalesCoach", common misspellings, our domain) in paid search advertising without explicit prior written approval;
A.5.3. Self-refer. You may not sign up under your own affiliate code, nor coordinate with friends, family, or any third party with whom you have a financial relationship to sign up for the purpose of generating commissions;
A.5.4. Spam. You may not promote AP Sales Coach via unsolicited email, SMS, social-media DMs to people who have not opted in, or any channel in violation of platform policy or applicable anti-spam law (CAN-SPAM, PECR, GDPR direct-marketing rules);
A.5.5. Misrepresent the Service. You may not make claims about features, pricing, results, founders, or any aspect of AP Sales Coach that are false, misleading, or unsubstantiated;
A.5.6. Fail to disclose. You must clearly disclose your affiliate relationship in all promotional content, in the manner required by applicable law and platform policy (FTC Endorsement Guides, UK CAP Code, ASA rules, EU UCPD, etc.);
A.5.7. Use our trademarks beyond the limited promotional use we expressly permit (e.g. linking to our website with our wordmark in standard form). Any other use requires written consent.
A.6. Termination
A.6.1. By you. You may terminate your participation in the Program at any time by emailing affiliates@apsalescoach.com. Your existing attributions will continue to accrue commission for the lifetime of those Referred Customers, subject to the rest of these terms.
A.6.2. By us. We may terminate your participation at any time, with or without cause, with reasonable notice. If we terminate for cause (e.g. breach of these terms, fraud, abuse), we may forfeit any pending or future commissions and we reserve all other remedies.
A.6.3. Survival. The provisions on attribution rules, tax responsibility, chargebacks, indemnification, governing law, and confidentiality survive termination.
A.7. Confidentiality
You may not disclose to third parties any non-public information about us, our business, our customers, our pricing, or the Program (other than information made public by us or by the Referred Customer themselves).
A.8. No partnership
These terms create no partnership, joint venture, agency, employment, or fiduciary relationship between you and us. You are an independent contractor.
A.9. Indemnification
You will indemnify, defend, and hold harmless APLeads Ltd from any claim arising from your participation in the Program, including any claim arising from your promotional activities, your failure to disclose, or your breach of these terms or applicable law.
A.10. Governing law
These Affiliate Terms are governed by the laws of England and Wales. Disputes will be resolved exclusively in the courts of England and Wales.
A.11. Updates
We may update these Affiliate Terms from time to time. Material changes affecting commission rates or payment terms will be notified at least 30 days in advance and will not retroactively affect commissions already accrued.
A.12. Contact
APLeads Ltd affiliates@apsalescoach.com