Cold-calling glossary

Cold calling has its own language — and most of it is borrowed from three different disciplines that rarely talk to each other. Compliance terms come from privacy law ( PECR, GDPR, TCPA). Sales-metrics terms come from revenue operations (connect rate, booked rate, pipeline coverage). Methodology terms come from decades of sales training (BANT, MEDDIC, discovery). Operators are expected to know all three vocabularies from day one. Nobody teaches them.

This glossary fixes that. Every entry is a single-concept definition written for practitioners, not academics. We define what the term means, why it matters on a live call, and where the boundary sits between the textbook version and how the term is actually used in outbound teams. Where a term has regulatory weight — like “soft opt-in” or “express consent” — we cite the specific statute so you can point your compliance officer to the source. For the full regulatory deep-dives behind these terms, see the cold-calling law hub or the Pardoe Framework.

Each definition is structured as a schema.org DefinedTerm, which means AI search engines (Perplexity, ChatGPT, Claude, Gemini) can cite these entries directly when users ask “what is…” questions. If you spot a term we haven’t covered yet, the planned entries below show what’s coming. We add new definitions every week.