Does it record my calls?

Locally only. Transcripts are stored on your Mac. We never upload audio. Deepgram processes the stream in flight then drops it. Anthropic only sees the prospect's last sentence as text — never your voice.

What about the prospect's consent?

You're responsible for the consent rules in your jurisdiction. UK and most US states allow one-party consent. Check before you dial.

Will it work on Zoom / Teams / RingCentral / etc?

Yes — anything that comes through your Mac speakers and mic. We listen to system audio. We don't integrate with the call platform.

For now, yes. Apple Silicon. Windows is on the roadmap once we hit £30k MRR.

What if Claude or Deepgram is down?

The matcher falls back to keyword routing on your script branches. The teleprompter still works. The call still goes out.

Can I write my own scripts?

That's the entire point. The script editor is built into the app. You write the tree once, it runs forever.

What happens after the trial?

It locks. The app stays installed but the panel won't show prompts until you subscribe. Your scripts stay safe.

One click in the app. Your subscription ends at the next renewal. Founding-member price-lock is yours forever as long as you don't cancel.

AP/COACH · ROADMAP

What's shipping next.

Three columns: Now (next 30 days), Next (30–90 days), Later (90+ days). No deadlines we can't meet. Nothing on this list is locked — customer feedback re-orders it. Want something that isn't here? Email feedback@apsalescoach.com.

Nownext 30 days

Apple notarisation + signed v0.1.42 build
First 50 founding members onboarded
Lifecycle email automation (day 1 / 3 / 5 / 6 / 14 / 30)
Public status page (this site)

Next30 – 90 days

Team tier (£79/mo, 3 seats, shared call library, leaderboard)
Operator analytics dashboard (talk-time, objection patterns, booking rate trends)
Salesforce + HubSpot CRM integrations (auto-log calls)
Comparison pages: vs Gong, vs Salesloft, vs ChatGPT
ROI calculator at /calculator
SOC 2 Type I audit (Vanta evidence collection underway)

Later90+ days

Windows desktop port
Web companion at app.apsalescoach.com (call history, script editing, billing)
Apollo + Outreach integrations (pull lists, push outcomes)
Slack notifications (booked-call alerts to team channel)
Zapier integration (the long tail)
Mobile companion (call disposition logging on the go)
Public API + SDKs for developers building on top of Coach

Recently shipped

v0.1.42 — magic-link one-click activation, AA brand tokens
v0.1.41 — mic-gate funnel fix (free users land in panel, not LockScreen)
Solo Monthly + Annual on Stripe live mode
Founding-member program with FOUNDING50 lifetime price-lock
Affiliate program (apply at /affiliates)
Hardware-fingerprint device binding + transfer flow
9 legal documents (terms, privacy, DPA, AUP, cookies, refund, DMCA, sub-processors, affiliate)

Every release is also recorded in the changelog with the full notes.